Why are more people investing in cosmetic surgery?

Why are more people investing in cosmetic surgery?
Is there a reason more people are investing in cosmetic surgery?

The numbers don't lie. According to the 2013 statistics released by the American Society for Aesthetic Plastic Surgery, more people are seeking plastic surgery than ever, with more than 11 million procedures taking place last year alone. American spent more money in 2013 than they have in more than five years.  

While the rising popularity cannot be denied, several people are left wondering: What changed?

Following recent trends to stay relevant
Several studies have made headlines in the past few weeks likening the influx in procedures to a number of rising trends, from age discrimination in the job process to desiring a more Tinsel Town tint. While these fads may have a slight influence over plastic surgery patients, they are not the main culprit. Trends fade as quickly as they appear, and while they may cause rising numbers in a short period of time, they do not greatly affect the year's numbers.

Decoded Science reported that several patients may have been motivated by an increasing social emphasis on appearance. Researchers recently tied the prevalence of the selfie on social media to the rising number of cosmetic procedures, as more people are concerned about the way they look when compared to others on these sites. 

Mo' money, mo' procedures
The answer may not have anything to do with rising trends or societal pressure at all. It could, in fact, be boiled down to one, simple factor: money. Dr. Michael Edwards, the president-elect of ASAPS, told the source that as the economy continues to strengthen, people have access to more discretionary income, a luxury they were not afforded following the Great Recession.

Once people have more money to spend, they are likely to purchase items that they want - not those they necessarily need. Edwards said that people may invest in their appearances when they have this extra cash lying around, whether they're spending more money on cosmetics and clothing or finally buying that breast augmentation they've been dreaming about.