The Forbes Facelift: It’s a Company Man’s World
Women may spend more time and money on beauty, but don’t be fooled… many men are as invested in their appearance, and as the stigma against that investment is slowly lifting, a greater number of them turn to cosmetic procedures. Between 1997 and 2013, there was a 273% increase of men getting plastic surgery. They’re a booming part of the industry, which got me wondering, what are men having done?
As it turns out, the most common surgeries in 2013 – in order from most to least popular – were liposuction, eyelid surgery, rhinoplasty, breast reduction for the treatment of Gynecomastia or excess breast tissue in men and ear shaping. Men are even experimenting with Botox and other injectables. Botox is by far, the most popular non-invasive procedure amongst them however it’s worth noting that while men had more than 380,000 Botox procedures performed in 2013 according to the American Society for Aesthetic Plastic Surgery, this accounts for only 10% of Botox use compared to women for the same year. I’m more interested in a specific trend we’re seeing, and it all comes back to the why of the matter.
The spike goes beyond men merely wishing to improve or maintain good looks. They’re having procedures performed for the sake of their careers. "Men get surgery as a key tool to help them succeed," Dr. Douglas Steinbrech, a Manhattan-based board-certified plastic surgeon, told Business Insider earlier this year. “In a marketplace where looking fit, younger, and more masculine are imperative, the better you look, the better your chances of ascending the corporate ladder. These men are at the top of their career and they feel young and confident, but they're worried they don't look it. I tell these men I want to leave a little bit of wrinkles – since wrinkles are sexy and trustworthy – and give them what I call the Forbes Facelift.” This involves a neck lift, an eyelift, jawline recontouring, and sometimes even liposuction. The whole package is no small event, but if the research of another NYC surgeon named Darrick Antell, MD is to be believed, the results could be well-worth the time and money spent.
Back in 2007, Dr. Antell released a study that proved just how beneficial having a defined jaw can be for a person’s career. After looking at photos of the top 50 Fortune 500 companies’ chief executives (and this includes the fairer sex as well), Dr. Antell discovered that 90% had non-receding or prominent chins, which is just another way of saying “defined jaws.” Less than half of the US population is born with this distinction, and through the aging process, those who do have chiseled profiles may see them diminish as a result of bone reabsorption so you can understand why those with serious ambition may try to improve their odds. And that’s just what many have been doing!
Chin augmentation alone went up by 7% from 2000 to 2013, and that’s not including the less-invasive procedures doctors now use in facial recontouring. Aside from an implant, they may also employ fillers to widen the jawline or chin, (you’d be amazed at how effective this can be on its own) and/or ultrasound therapy to tighten the skin on the neck. On top of removing the risks of surgery, these simpler methods require less downtime (and time outside of the office), making the decision to have work done easier than ever for a busy professional. Whether any of us likes it or not, looks do matter, a fact that men are now being faced with more than they ever have before. As long as cosmetic procedures continue to become more socially accepted, the technology keeps improving, and the stakes remain high in corporate America. Male cosmetic surgery – and more specifically, the Forbes facelift – will remain on the rise for years to come. It might only be a matter of time until men frequent the surgeon’s office as often as women do!