Manscaping on the rise: facials, Botox and lasers
Men are taking a look at women and finally realizing that as both sexes hit 50 and beyond, women look better than men ─ not because women are the fairer sex, but because they work harder at beauty.
The Huffington Post reports that it may be just a matter of time before men-only salons pop up all over town. In fact, a few are already in business that offer manscaping, which includes facials, highlights, waxing, manicures and pedicures that cater specifically to male needs. Boomers, who expect to stay forever young, lead the way in this trend but the younger generations of men now emerging want to delay signs of aging and enhance their current appearances to make a good impression.
The cosmetic industry has its eye on this trend. The male demographic has great potential to generate a lot of beauty dollars. It will be interesting to see if men, like a lot of women, overdo it.
The Huffington Post believes the male beauty trend will continue, and here's why:
- The ever-ready virile young male with six-pack abs and a thick head of hair is increasingly presented in the media as the ideal image of masculinity. This puts pressure on men to pay attention to their appearances.
- In a lean employment market, it's harder to secure work after turning 50. Further, one's age can be an obstacle to promotion. An investment in plastic surgery can be seen by some men as having long-term economic benefits.
- Metro sexuality has lost its stigma. All over the world, men now show interest in looking good without embarrassment.
- Traditional male/female roles are now blending.
- Men are now worried about posting their photos on dating websites; women have worried about this for years.
- Men like the in and out lunchtime cosmetic procedures that are now available, including exfoliation, Fraxel and other lasers and ultrasound technologies that stimulate production of collagen and results in tighter skin.
- There is generally less shame and secrecy about cosmetic surgery procedures and people are talking about it more and more and displaying their before and after photos.
- According to the American Society for Aesthetic Plastic Surgery (ASAPS), the number of men seeking cosmetic procedures has skyrocketed (a 106 percent increase over the past 15 years), with over one million men in the United States undergoing aesthetic surgery.