We’re going to start today’s blog out on the drier side with a little marketing term… genericide. Genericide is the process in which a brand name loses its distinctive identity due to everyone and their mother using it to refer to any and all like products (*yawn). Think Kleenex, Q-Tip, Band-Aid, Speedo—all of these names likely conjure up a variety of similar mental images (apologies for that last one), none of which are really all that specific to the individual product intended by said product’s creator.
If the Vogue magazine article touting 2018 as the “year of the earlobe” sent icy chills down your spine—this blog post is for you. Insecurities are a fickle and individual beast, for one person that might mean being overly self-conscious about that little fat pad under your chin or stretch marks racing across your stomach, for others it might mean obsessing about the sparseness of your right eyebrow or the way your hands seem to be aging faster than the rest of you. And if your earlobes happen to be your kryptonite, we’ve got good news.