We’re going to start today’s blog out on the drier side with a little marketing term… genericide. Genericide is the process in which a brand name loses its distinctive identity due to everyone and their mother using it to refer to any and all like products (*yawn). Think Kleenex, Q-Tip, Band-Aid, Speedo—all of these names likely conjure up a variety of similar mental images (apologies for that last one), none of which are really all that specific to the individual product intended by said product’s creator.
