Plastic surgery boom in Britain

Plastic surgery boom in Britain

When elective plastic surgery procedures show a pronounced upwards spike, you can be relatively sure the economy is also thriving. According to Mail Online, British plastic surgeons are reporting an increase in such procedures, and they attribute the increase to an improving economy. The president of the British Association of Aesthetic Plastic Surgery (BAAPS) calls it "the most impressive rise in demand for cosmetic surgery since the onset of the recession in 2008."

There were a total of about 50,000 cosmetic procedures performed (45,000 in women and 4,700 in men), which represent a 17 percent jump from the previous year. In addition to reflecting an improved economy, BAAPS notes a surge in tried and true surgical procedures, such as face lift and breast augmentation as opposed to the quick fix procedures. Here's what the Brits are investing in:

  • Men are getting rid of their 'man boobs', undergoing 25 percent more gynecomastia procedures than last year. However, they underwent more liposuction procedures than male breast reductions; BAAPS reports a whopping 28 percent increase. That said, the nose job, or rhinoplasty, is still the leading procedure for British men.
  • In spite of a health scare in Europe involving faulty PIP breast implants, breast enhancement is still the most popular procedure among British women. Eleven thousand British women had the operation in 2012, which is 13 percent more than in 2011. According to BBC News Health, there is a new registry that records the details of each breast augmentation procedure, including the kind of implant inserted and implant manufacturer.
  • The so-called anti-ageing procedures, such as eyelid surgery and facelifts, are also on the rise. Eyelid surgeries are up 14 percent among women and 17 percent among men. Facelifts are up by 13 percent in women.
  • As in the States, the big trend in anti-ageing is augmenting select facial areas such as the under eye and cheekbones with one's own fat. Fat transfer operations, in which fat is removed from a fleshy body part such as the abdomen and injected into the face, were also up by 15 per cent among women, with more than 3,000 procedures carried out last year.

The Brits are glad to report that, generally, patients are doing a better job of selecting appropriately trained and qualified surgeons. They have also started regulating plastic surgery advertising, ending ill-advised promotional gimmicks such as "win a boob job" competitions.