Youth and beauty are good for your business

Youth and beauty are good for your business
Youth and beauty are good for your business

Nobody said life was fair

Why would Rhonda Abrams, who has made a name for herself providing business expertise, offer beauty advice? She explains in a recent USA Today article: “Your face is an increasingly important business asset.”

Social media places your face up front and center in Skype, Face Time and webinars. As such, your face can allure or repel potential clients. To add insult, and to put it mildly, Skype and Face Time are not particularly flattering modalities. They are distorting and emphasize any tendency you may have towards multiple chins.

Should you be valued for experience and wisdom? Should the quality of your work speak for itself? Yes. But who says life is fair? Abrams acknowledges the injustice of a culture in which younger competitors are constantly nipping at your heels like naughty puppies. So, you can either right the wrongs of society, which is quite a tall order, or improve your appearance to help you land the client you need.

Abrams interviewed a prominent New York plastic surgeon who suggests that your first line of antiaging defense may be a liquid facelift – a combination of injectable Botox and fillers. (A classic facelift is a very good option but costs about $15,000 and may keep you away from your business for a couple of weeks.)

Botox can relax the lines and furrows caused from repeat muscle use. Gel fillers, such as Juvéderm or Restylane, can plump out facial areas that form folds, such as the vertical nasolabial folds, which run from your nose to your mouth, and the marionette lines that may extend from your mouth to your chin, making your chin appear puppet-like. These injectables are administered in a doctor’s office and require no time off from work.

To get an anti-aging bang for your bucks, the surgeon Abrams interviewed ordered the recommended procedures, starting with the most important:

  • Botox injections to relax your 11’s (vertical wrinkles between the eyebrows)
  • Botox for horizontal forehead lines (also raises the eyebrows and opens the eyes)
  • Filler in the deep folds around your mouth.

These guidelines provide a general idea of how to proceed, but your face is unique and deserves careful assessment. For the best results, consult with a board-certified plastic surgeon.

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